Public Statement: Yukon Historical & Museums Association supports MacBride Museum efforts to maintain Museum operations

The Yukon Historical and Museums Association (YHMA) recognizes the contributions of the MacBride Museum to promoting the value, understanding, and enjoyment of Yukon history, and wholly supports the efforts of the MacBride Museum Board of Directors to ensure continued, year-round operations, including the Museum’s commitment to illustrate and protect Yukon heritage.

The MacBride Museum preserves and interprets the history of Whitehorse and the Yukon as a whole. The origins of the Museum can be traced back to 1950 with the founding of the Yukon Historical Society, the first organization to dedicate itself to preserving Yukon’s heritage, followed by the opening of the museum itself in 1952. In recent years, the Museum has taken on the responsibility of managing other attractions that help to illustrate Whitehorse’s origins as a mining and transportation hub (Copperbelt Mining Museum, Waterfront Trolley).

45,000 objects that tell the story of the Yukon are preserved, interpreted, and made accessible to the public by the MacBride Museum. The Museum’s recent expansion demonstrates their commitment to caring for and interpreting this significant collection; this expansion has created new spaces for exhibitions and programming. The Museum has also demonstrated that it is an involved member of the Whitehorse community, delivering school programs, offering free admission nights, and partnering with local organizations, as well as hosting lectures, performances, and other events.

Furthermore, the MacBride Museum is a major visitor attraction, welcoming over 30,000 visitors each year. The Museum’s year-round operating season provides a valuable boost to shoulder season and winter tourism, both focuses of the current Yukon Tourism Development Strategy.

The YHMA urges the City of Whitehorse and Government of Yukon to recognize the importance of MacBride Museum to the health, vitality, and economic well-being of our community, and to work with the Board of Directors to ensure that the MacBride Museum can continue to offer year-round programming and access to the valuable collection they hold in trust for all Yukoners. Museums, including MacBride Museum, promote a deeper understanding of our collective heritage and community identity and foster dialogue, curiosity, and self-reflection, enriching the lives of community members and visitors alike.